Power Lift began in 1999 with a plan to manufacture Olympic lifting platforms for athletic and sports performance facilities. Since then we have been on an uphill growth against competitors and have added a high quality weight equipment line.
We pride ourselves with being an innovator in this exclusive market. One of the key components to this success is our precise engineering process, as well as the high quality of our manufacturing. Our clientele includes: high schools, colleges, universities, professional sports teams and athletic performance facilities. Our equipment is popular for its unique design and appearance, professional and student athletic recruiting appeal and its safe, multifunctional training capabilities.
Established: February 1999
Owner: Jeff Conner
CEO: Jeff Conner (He has been involved in the strength training market since 1987)
Clients: High Schools, Colleges/Universities, Professional Sports Teams and Athletic Performance Centers
Patents: Three ("Rhino Hook" Bar Catches, the "Lever Action" Bench and the Rotating Chin Up Handles) along with many other products pending patents
Location: 60,000 square foot facility in Jefferson, Iowa
1987 -- Jeff Conner formed Conner Athletic Products to distribute high quality fitness equipment.
1989-1998 -- Conner Athletic Products was the Midwest United States distributor for Hammer Strength Equipment.
1999 -- Conner Athletic Products, Inc. created the Power Lift brand name for the manufacture of heavy duty free-weight training equipment and Olympic Lifting platforms.
2000 -- Power Lift began manufacturing and on March 23rd delivered their first Power Racks to Billings West High School in Montana. Modular free-weight lifting stations including Power Racks, Multi Racks and Half Racks were developed.
-- Original manufacturing was completed in five separate locations throughout Jefferson, Iowa and employed 20 full time employees.
-- First registered trade mark was granted to Power Lift.
2001 -- Power Lift was granted its first patent for the "Rhino Hook" Bar Catch.
2002 -- Power Lift was featured in Sports Illustrated with a feature article on the Strength and Conditioning facility at Arizona State University.
2003 -- Power Lift consolidated all manufacturing processes into a 50,000 square foot state-of-the-art facility. -- Power Lift received its second patent for the "Lever Action" Bench.
2005 -- Power-Lift completed the first of three building expansion plans with the addition of a 10,000 square foot office and showroom complex. -- Power Lift is recognized throughout the industry as the leading manufacturer of athletic performance strength training equipment to athletic performance facilities, high schools, colleges and professional teams around the world.
2006 -- Second phase of the expansion was completed with an additional 5,000 square feet designated for trade show equipment and storage. -- Power Lift received its third patent for the Rotating Chin Up Handle attachment.
2007 -- Power Lift introduced its new "Pro Select" line of selectorized equipment, the first selectorized product line to feature 4" x 3" 7 gauge steel construction, designed for athletes.
What’s on the Horizon for Power Lift?
Over the last twenty years, Power Lift has made a splash in the strength training and weight room equipment industry with no signs of slowing down. As Power Lift maintains and continues to expand our national and international presence with distributors, our weight equipment will continue to evolve and expand in the years to come.