Power Lift began in 1999 with a plan to manufacture Olympic lifting platforms for athletic and sports performance facilities. Since then we have been on an uphill growth against competitors and have added a high quality weight equipment line.
We pride ourselves with being an innovator in this exclusive market. One of the key components to this success is our precise engineering process, as well as the high quality of our manufacturing. Our clientele includes: high schools, colleges, universities, professional sports teams and athletic performance facilities. Our equipment is popular for its unique design and appearance, professional and student athletic recruiting appeal and its safe, multifunctional training capabilities.
Established: February 1999
Owner: Jeff Conner
CEO: Jeff Conner (He has been involved in the strength training market since 1987)
Clients: High Schools, Colleges/Universities, Professional Sports Teams and Athletic Performance Centers
Patents: Three ("Rhino Hook" Bar Catches, the "Lever Action" Bench and the Rotating Chin Up Handles) along with many other products pending patents
Location: 60,000 square foot facility in Jefferson, Iowa
1987 -- Jeff Conner formed Conner Athletic Products to distribute high quality fitness equipment.
1989-1998 -- Conner Athletic Products was the Midwest United States distributor for Hammer Strength Equipment.
1999 -- Conner Athletic Products, Inc. created the Power Lift brand name for the manufacture of heavy duty free-weight training equipment and Olympic Lifting platforms.
2000 -- Power Lift began manufacturing and on March 23rd delivered their first Power Racks to Billings West High School in Montana. Modular free-weight lifting stations including Power Racks, Multi Racks and Half Racks were developed.
-- Original manufacturing was completed in five separate locations throughout Jefferson, Iowa and employed 20 full time employees.
-- First registered trade mark was granted to Power Lift.
2001 -- Power Lift was granted its first patent for the "Rhino Hook" Bar Catch.
2002 -- Power Lift was featured in Sports Illustrated with a feature article on the Strength and Conditioning facility at Arizona State University.